Privacy Policy

This page explains, in plain language, what data we collect when you use this site, why we collect it, how long we keep it, and the rights you have over it.

Who is responsible

The data controller for this website (www.uam.llc) is Unfair Advantage Marketing LLC (trading as Unfair), Shams Free Zone, Sharjah, United Arab Emirates. The person responsible for this site is Elias Oender. You can reach us any time at [email protected].

What we collect, and why

• Basic technical log data (IP address, browser type, time of request), recorded by our server and our CDN for security and abuse prevention. Standard for any website, kept only briefly.
• Analytics and marketing data collected through the cookies and pixels listed below, but only if you accept them in the consent banner. Before you accept, none of these load.

This is a single-page marketing site. It has no forms of its own: the free scan and the booking flow open on unfair.at, and anything you submit there is handled under that site's process. We do not sell your data to anyone.

Cookies, analytics and marketing

We use the following third-party tools for analytics and marketing. They load only after you click “Accept all” in our consent banner. If you reject, or simply do not accept, none of them run and no marketing cookies are set. Google Analytics operates under Google Consent Mode v2 with consent defaulted to denied, and the Meta pixel is held in a revoked state until you grant consent.

• Google Analytics 4 (Google Ireland): aggregate site usage and traffic measurement.
• Meta Pixel (Meta Platforms Ireland): measures ad effectiveness and builds audiences for advertising.
• Hotjar (Hotjar Ltd, Malta): anonymised heatmaps and session behaviour to improve the page.
• Albacross (Albacross Nordic AB, Sweden): identifies the company (not the individual) behind business visits.
• Mailchimp (Intuit Inc.): connected-site tag for marketing audiences and email.

For visitors in the EU, EEA, United Kingdom, and Switzerland we show a consent banner and load nothing until you choose. Visitors outside those regions are shown the site with analytics enabled by default, consistent with local law. You can reopen the choice and withdraw consent at any time by running window.ufConsentReset() in your browser console, or by clearing this site's cookies and local storage.

Legal basis

Where the GDPR applies, we rely on your consent (Art. 6(1)(a)) for all analytics and marketing cookies and pixels, and on our legitimate interest (Art. 6(1)(f)) in keeping the site secure for the short-lived technical logs. You can withdraw consent at any time, with effect for the future.

International transfers

Some of the providers above (for example Google, Meta, and Mailchimp) may process data on servers outside the EU, including in the United States. Where that happens, the transfer is covered by appropriate safeguards such as the EU Standard Contractual Clauses and/or the EU-US Data Privacy Framework. The controlling company is established in the UAE.

How long we keep it

• Security logs: rotated and deleted on a short cycle (within weeks).
• Analytics and marketing data: retained by each provider per its own retention settings; GA4 is configured to the shortest practical window.

Who processes the data for us

• Hetzner (Germany) hosts our server.
• Cloudflare provides CDN and security in front of the site.
• Google, Meta, Hotjar, Albacross, and Mailchimp process analytics and marketing data as described above, only after consent.

Your rights (GDPR)

If you are in the EU or EEA, you have the right to access the data we hold about you, have it corrected, have it deleted, restrict or object to how we use it, receive a copy in a portable format, withdraw consent at any time, and complain to your local data protection supervisory authority.

To exercise any of these, email [email protected] and we will act on it.

Changes to this policy

If we change how we handle data, we will update this page and the date at the top.

Unfair Advantage Marketing LLC operates under the laws of the United Arab Emirates. See also our imprint. If you notice anything incomplete, tell us at [email protected] and we will fix it.